Volkswagen Tiguan Automatic Transmission; Awd (4motion), Code Jvz 09 10 on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Shoppers hit the mall, test-drive a Fiat

The showroom for Indiana's first Fiat dealership sits next to a Johnny Rockets restaurant and across from the children's play area in the Greenwood Park Mall in Reenwood, Ind. O'Brien Fiat's indoor Fiat Studio surprised passer-by Kyle Roberts of Franklin, Ind.: "I haven't really seen a car dealership in a mall before," says Roberts, who went into the store with his wife, Mandy, to look at the four Fiat 500s on display. Would Roberts consider buying one of the cars?

Aston Martin's Race plan

By Ben Pulman Motor Shows 17 October 2007 15:36 It’s only just over a week since Aston Martin was sold, but today it confirmed plans to race at Le Mans.The DBR9 will return to the famous La Sarthe circuit in June. Perhaps this was inevitable, since Aston’s new non-executive chairman is David Richards - the chairman of Prodrive, which develops the DBR9 and its FIA GT3-spec sister car, the DBRS9. The team will face a tough challenge, though, as the 24-hour Le Mans is the only race that Aston Martin Racing will compete in this year.