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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Toyota recalls the Lexus GX 460 SUV to upgrade stability software

Toyota on Monday said it is recalling about 9,400 copies of the 2010 Lexus GX 460 to update the stability-control software--just one week after Consumer Reports magazine warned that the vehicle was prone to oversteer in turns and urged its subscribers not to buy the vehicle. It's the latest in a series of gaffes that have damaged Toyota's reputation for high quality and led the automaker to recall millions of vehicles to fix problems such as sticking gas pedals. "Toyota's objective is to provide a high level of safety and quality, while meeting or surpassing governmental regulations," said Steve St.

BMW reveals plans for Efficient Dynamics Mk2

By Ben Whitworth Motor Industry 09 March 2009 09:49 BMW is pushing ahead with its second-generation Efficient Dynamics green car technology – with help from space scientists at NASA. Employing a thermoelectric generator similar in principle to those developed to power satellites will, according to BMW’s head of development Klaus Draeger, boost economy by some 5% on the combined cycle. Expect to see the new Efficient Dynamics tech in showrooms by 2014.