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Who's Where: Martin Smith joins Ford Europe design team

Martin Smith has been appointed as Executive Director of Design at Ford Europe. Smith, a native of Sheffield, England, brings a wealth of design experience to Ford, having held positions at Porsche, Audi, and most recently as Director of Design for Opel/Vauxhall. In his new position, he will report to product development chief, Derrick Kuzak and to Ford's global group vice president for Design, J Mays.

VW Golf (2012) - prices for new Mk7 Golf from £16,330

Volkswagen today announced prices for the new Mk7 Golf. It'll start from £16,330 on-the-road - and the good news is, that's cheaper than the outgoing Mk6 Golf which today kicks off at £16,425. CAR's been saying for some years that the new MQB architecture underpinning the new VW Golf, and indeed the rest of the VW Group's mid-sized cars from Seats to Skodas, would be cheaper to produce.

Design Services: Car Menu launched

Within almost every automotive design department throughout the world, their comes a time when a junior designer is dispatched to find a picture of some new model's tail lamp, the side view of a particular class leading competitor or examples of several new cars' colour and trim packages. Whilst looking at the competition is not necessarily a healthy way of finding ideas, it is often essential to demonstrate what is feasible, check in-house proposals are not too derivative, or show how advanced a design theme is relative to the same type of cars on the market. But even if the particular aspect of a car can be found, press packs and magazines typically show cars in the flattering light of an exotic location or being drifted around a corner on opposite lock; rarely are these images particularly useful.