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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Mercedes C180 CGI BlueEFFICIENCY Review & Road Test (2010) Part 3

Final part Mercedes C180 CGI BlueEFFICIENCY Review Traditionally, small Mercedes saloons with small engines have been the stuff of company cars. A reward for a successful salesman at the top of his game, or a bit of kudos for a junior manager. But this C180 CGI BE would make a great private buy, a terrific family car or even a trade down in these financially trying times.

Infiniti previews Sebastian Vettel-inspired FX50 before Frankfurt motor show

Infiniti released a photo of the sinister-looking FX50 concept inspired by Sebastian Vettel on Sunday. The 390-hp sports crossover looks to be painted in matte white, which was one of the things discussed in the Vettel FX50 teaser video we saw on Friday. The video shows Vettel and Infiniti design chief Shiro Nakamura discussing the vehicle that is set to debut in Frankfurt, including colors, steering wheels and carbon-fiber accents.