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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

New Ford Edge Concept previews larger Ford SUV for Europe: Los Angeles Auto Show

New Ford Edge Concept previews larger Ford SUV for Europe Ford, just like all mainstream car makers, knows that the SUV and Crossover are fast becoming the transport of choice for families. So Ford has a plan to cover all the SUV bases with a range of new products that will sell in all Ford’s global markets. That includes the new Ford Kuga, the Fiesta-based Ford EcoSport and now this new Ford Edge which, although billed as a concept at the LA Auto Show, is very close to the new production Ford Edge that will be heading for sale in the UK and Europe late in 2014.

Toyota reveals Qashqai rival teaser

THE CROSSOVER bubble seems to be far from bursting, with Toyota revealing a sneak preview of the car it hopes can challenge the Nissan Qashqai. The C-HR concept will be revealed fully for the first time at the Paris Motor Show at the beginning of October. It is said to be fitted with a hybrid drivetrain and is likely to be based on the same chassis that underpins the Lexus NX compact SUV that has recently been launched to global media.