2002 Yamaha Yzf 600r Cush Drive And Sprocket 4fm-25366-00-00 on 2040-parts.com

2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Honda S660 Concept revealed – the Honda Beat returns

The Honda S660 Concept (pictured) will debut at the 2013 Tokyo Motor Show It looks like Honda is making a return to the Kei car with the arrival of the Honda S660 Concept ahead of the Tokyo Motor Show next month. The Kei class of car in Japan is small (less than 3.4 metres long) and comes with a raft of tax breaks for buyers, but despite it being designed just for Japan it’s gained a cult following round the world, and now the Honda Beat for the 21st century has arrived in the form of the S660 concept. The S660 Concept – it gets the required maximum 660cc Kei engine limit – is a mid-engined open top roadster that manages to deliver 64bhp from its 3-cylinder engine which, with a weight under 900kg, should be reasonably lively.